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What's New At Generes & Associates

FORM 1099-MISC FOR PAYEES IN REAL ESTATE SETTLEMENTS

DO YOU REALLY NEED TO WORRY ABOUT THIS?

Ed Generes 0 354

We are often asked about the necessity of issuing an IRS Form 1099-MISC to entities and individuals receiving payments through real estate settlement transactions. The short answer is: Probably not, but read on.

What We Do, How We Do It and Why

The Case for Consultative Selling

Ed Generes 0 590

Consultative selling is all about bringing value to the customer; it consistently places the customer’s pain/problems in primary focus. It effectively places the salesperson as a consultant to the customer.  It is not about the product; it’s about learning the customer’s perceived needs and problems and determining if the product addresses those needs or not.  

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